Ram Chada of Bridgetown Consulting Group Gives Tips on Useful Email Marketing

The implementation of an email campaign that produces tangible results starts with the recipients themselves.

New York, NY - March 14, 2018 /MarketersMedia/ —

Even the most successful marketer knows the feeling of receiving unwanted emails or hard mail enticing them to buy something or subscribe to a service, but years of research show that some email campaigns prove to be more effective in recent years depending on the message they send and exactly who they target based on what they are offering. While some trends have come and gone, email marketing has remained the most effective of them all, with a reported median ROI of 122 percent — more than four times higher than that of social media, direct mail and paid search, according to a 2016 eMarketer report. Acclaimed business consultant Ram Chada explains the core aspects involved with the organizing of impactful, sustainable email marketing practices that can ensure success for a company’s outreach, along with ongoing customer engagement.

The implementation of an email campaign that produces tangible results starts with the recipients themselves. Instead of trying to target new readers using conventional cold approach tactics, Ram Chada suggests utilizing an opt-in list instead. This approach encourages prospects to voluntarily sign up for a business’s emails, rather than receiving them randomly and unsolicited. The most effective way to entice new subscribers is by offering something of value in return, such as a free gift, discount, or early access to a forthcoming line of products — all in exchange for their basic information. Providing an incentive allows a business to not only get their foot in the door, but hold a consumer’s attention going forward. A side benefit of this is the avoidance of spam filters, since the person has invited the emails directly to their inbox.

One crucial facet to modern email marketing involves optimizing content for mobile viewing. This is already well known in regards to social media and websites, but with 54% of emails now being opened on a smartphone or tablet, it is essential that companies not overlook this format. Graphics and text should automatically adjust to maximize scale and font size in order to offer better readability and appeal. When it comes to the delivery timing and curation of content, automation has proven to be an invaluable resource, as it’s proven to result in 50% conversation rates and 60% revenue growth. Automated email programs and software enable marketers to ensure relevant information is generated based on a user’s actions or indicated preferences, and then determining an ideal period for the emails to be automatically sent. This should always be used in conjunction with advanced personalization techniques as well. According to Movable Ink, personalized emails receive a vastly higher percentage of click-through rates and sales, but this goes beyond merely using a person’s name in the subject line. Additional implementations can include content based on previous site activity and purchases, customized imagery, and the use of GPS data that can notify a subscriber about a particular sale, store event, or new inventory.

Ram Chada is the managing director of Bridgetown Consulting Group, a global management, marketing, and outsourcing company based in Piscataway Township, New Jersey, with additional offices in New York City. A graduate of the University of Detroit Mercy, he joined Bridgetown Consulting Group in 2003, where he helps clients create sustainable value for their customers and shareholders. Using his vast industry knowledge, service-offering expertise, and extensive technology capabilities, Ram conducts thorough research and analysis in order to identify new business trends, helping companies enter new markets while also increasing their revenues in existing markets.

Ram Chada - Managing Director of Bridgetown Consulting Group: http://ramchadanews.com

Ram Chada - of Bridgetown Consulting Group - Offers Superior CRM System Integration: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-231100316.html

Ram Chada - of Bridgetown Consulting Group - Discusses Effective Email Marketing Campaigns: https://finance.yahoo.com/news/ram-chada-bridgetown-consulting-group-193000032.html

Contact Info:
Name: RCN
Email: contact@ramchadanews.com
Organization: RamChadaNews.com

Source URL: https://marketersmedia.com/ram-chada-of-bridgetown-consulting-group-gives-tips-on-useful-email-marketing/314339

For more information, please visit http://ramchadanews.com

Source: MarketersMedia

Release ID: 314339

Latest News

George scores 33 to help Thunder top Clippers 110-104

Dec 16, 2018

OKLAHOMA CITY — Paul George rendered the Los Angeles Clippers' traps and double-teams useless. Oklahoma City's forward shredded the Clippers for 33 points, seven rebounds and six assists in a 110-104 victory on Saturday night. "I'm fine being trapped," George said. "That's where we're going to need our guys the most — for them to make plays out of it. Honestly, I think that's the easiest way for me to get myself going because I make those plays early. And we burn them, we hurt them on those plays. They can't trap me anymore. They put two on the ball,...

Dunn, Markkanen rally Bulls late to beat Spurs, 98-93

Dec 16, 2018

SAN ANTONIO — Chicago Bulls coach Jim Boylen proudly says he learned a lot from San Antonio coach Gregg Popovich during his two seasons as a Spurs assistant. Boylen even learned how to withstand a crisis and it helped him beat his mentor. Kris Dunn scored 24 points, Lauri Markkanen added 23 and the Bulls rallied from a 21-point deficit in the second half to stun the Spurs 98-93 on Saturday night. "He has helped me grow as a coach and a man," Boylen said. "In a strange way, he's got a lot to do with this, too." A Spurs...

Alvarez stops Fielding in 3rd round for 3rd division title

Dec 16, 2018

NEW YORK — Canelo Alvarez threw a Garden party Saturday night. A short and powerful fiesta. Alvarez landed dozens of body punches, knocking down Rocky Fielding four times and stopping him in the third round to earn his third weight class title, taking the WBA super middleweight belt. Coming off his close decision against Gennady Golovkin three months ago to take the WBA and WBC middleweight titles, Alvarez could hear chants of "Canelo! Canelo!" long before he entered the Madison Square Garden ring for the first time. Throughout a lengthy undercard, it was clear who the sellout crowd of 20,112...

Suns beat Wolves, first 2-game win streak in almost a year

Dec 16, 2018

PHOENIX — Victories are rare for the Phoenix Suns. Winning streaks seem downright historic. Devin Booker returned from a six-game absence to score 28 points and Phoenix beat the Minnesota Timberwolves 107-99 on Saturday night, giving the Suns consecutive wins for the first time in almost a year. Deandre Ayton had 18 points and 12 rebounds for the Suns, including 10 points and five boards in the fourth quarter, when Phoenix pulled away. T.J. Warren added 21 points for Phoenix. After being sidelined with a strained hamstring, Booker returned to make 10 of 16 shots and added seven rebounds and...

James, Ball have triple-doubles, Lakers beat Hornets 128-100

Dec 16, 2018

CHARLOTTE, N.C. — LeBron James and Lonzo Ball gave the Lakers multiple triple-doubles in a game for just the second time, and Los Angeles routed the Charlotte Hornets 128-100 on Saturday night for its third win in four games. James had 24 points, 12 rebounds and 11 assists, while Ball had 16 points, 10 rebounds and 10 assists. Magic Johnson and Kareem Abdul-Jabbar are the only other Lakers to accomplish that feat in the same game, doing so on Jan. 22, 1982. James continued his dominance over Charlotte, improving to 27-1 in his last 28 games. He was unstoppable throughout...

About Us

The Final Scoreboard has fast, accurate live scores for you. We provide premium online content from in-depth analysis to the scores and statistics across American and European Sports.

Contact us: sales[at]thefinalscoreboard.com

Subscribe Now!